Outdoor mobile video advertising is the most cost-effective and innovative way to advertise a product/service. This medium allows companies to attain exceptional audience attention from their target market. It’s a very inexpensive way to reinforce any existing advertising/branding campaign.
The Product Acceptance & Research Institute of Washington, DC conducted a study that calculated the consumer awareness and memory retention levels between static billboards and billboards that used motion and lights. The results found that 94% of consumers remembered the mobile billboards and only 43% recalled the static billboards.
Big Screen Machine digital advertisements generate excellent exposure and high-impact impressions at the street-level. They are exceptional for brand awareness and recognition. They complement existing marketing campaigns very well. More important, they reach audiences missed by traditional broadcast and print media at a fraction of the cost.